INFO




MARIA LUIZA ALVIM

Mail: marialuizaam01@hotmail.com
Instagram: @malu_alvim
Tiktok: @malu.alvim
Linkedin: Maria Luiza Alvim
Phone: +34 611 880 771
Currently at: Barcelona, Spain

Oie/Hi,
I'm brazilian digital strategiest and content manager. I'm interested in photography, cultural diversity, art, fashion, human behavior, and activities that promote social and environmental impact. 
I'm a determined and curious person and I'm always seeking to learn something new, inside and outside, of my area of expertise. 
I believe in communication with purpose and social impact, as it's a tool with a strong influence on people. 


CV 




Experience
DOMINGO CREATIVE STUDIO

Digital Strategist
Apr 2024 - Present

WUNDERMAN THOMPSON BRASIL (VML)

Content and Social Media Coordinator
Client: J&J
Oct 2022 - Feb 2024

WUNDERMAN THOMPSON BRASIL

Content and Social Media Assistant
Client: Avon  / C&A
Oct 2021 - Oct 2022 

WUNDERMAN THOMPSON BRASIL

Intern as Content and CM
Client: Avon
Apr 2020 - Oct 2021

TRAMEIRAS

Photographer
Trameiras, was fashion journalism project that have a critical look at subject such as feminism, fast fashion, consumer society and socio-environmental aspects of the industry.
2020

TRACK&FIELD

Saleswoman at one of the stores
2019


Education LCI BARCELONA

Postgraduate Degree in Coolhunting and Trend Research
OCT 2024 - MAR 2025

LCI BARCELONA

Postgraduate Degree in Estilismo en moda,publicidad y medios audiovisuales
March 2024 - Jul 2024

CENTRO UNIVERSITARIO BELAS ARTES

 Bachelor's degree in Social Communication in Advertising
2019 - 2023 

SENAC

 Basic Qualification on Photography
2018

Recognition
EFFIE BRASIL 23'

 Gold - Avon Excellence in Influence - Long Term Effectiveness

TIKTOK AD AWARDS 23'

 Nominee - Hydor Boos Brasil - Best partnership with Creator

TIKTOK AD AWARDS 22’

 Winner - Avonscov - Best partnership with Creator

CLIO 22’

 Silver - Violet Month - Creative Effectiveness - Consumer Brand
Health Initiative

EFFIE BRASIL 21’

 Shortlist - Avon Tá On no BBB - Branded Content 
Shortlist - Avon Tá On no BBB - Content Collaboration 
Shortlist - Avon Tá On no BBB - Health Care & Beauty 
Shortlist - Avon e a Beleza em Todos os Tons - Health Care &
Beauty
Shortlist - Instituto Avon e Ângela Contra a Violência - non-profit






Skils 
 Portuguese - Native
Spanish - Fluent
English - Fluent
French - Beginner
Office Package - Advanced
Photoshop - Intermediate
Illustrator - Basic
Figma - Intermediate
Social Media Management
Digital Strategy
Content Creation and Planning
Trend Research and Forcast
Photography
Influencer Marketing


20
Rizoma
Digital Strategy & Social Media Manager



RESPONSABILITIES

 Digital Strategy
 Content Creation
 Social Media Manager YEAR

2025
DESCRIPTION

Rizoma is a newly launched olive oil brand rooted in Andalusian culture and sensory storytelling. From the very beginning, I’ve been responsible for building and implementing the brand’s digital strategy and social media presence from scratch, creating an always-on content ecosystem that translates its identity, heritage, and positioning into a consistent and growing online voice.