INFO
MARIA LUIZA ALVIM
DIGITAL STRATEGIST · CONTENT CREATOR
PHOTOGRAPHY · VIDEO · SOCIAL
Email: marialuizaam01@hotmail.com
Instagram: @malu_alvim
Tiktok: @malu.alvim
Linkedin: Maria Luiza Alvim
Based in Barcelona, Spain
Hi, I’m Maria Luiza — a Brazilian digital strategist and content creator based in Barcelona.
I develop social-first ideas and visual stories across photography, video and digital strategy. My experience spans beauty, fashion, lifestyle and culture, combining trend research, audience insight and hands-on content creation.
I’m drawn to work where strong aesthetics serve a clear idea — helping brands turn their identity into relevant, human communication.
CV
Experience
DOMINGO CREATIVE STUDIO
Digital Strategist
Apr 2024 – Present
WUNDERMAN THOMPSON BRAZIL / VML
Content & Social Media Coordinator — Johnson & Johnson
Oct 2022 – Feb 2024
Content & Social Media Assistant — Avon / C&A
Oct 2021 – Oct 2022
Content & Community Management Intern — Avon
Apr 2020 – Oct 2021
TRAMEIRAS
Photographer
Editorial project exploring feminism, fast fashion, consumer culture, and the fashion industry’s social and environmental impact.
2020
Education
LCI BARCELONA
Postgraduate Degree in Coolhunting & Trend Research
Oct 2024 – Mar 2025
LCI BARCELONA
Postgraduate Degree in Fashion Styling for Advertising & Audiovisual Media
Mar 2024 – Jul 2024
CENTRO UNIVERSITÁRIO BELAS ARTES DE SÃO PAULO
Bachelor’s Degree in Social Communication — Advertising
2019 – 2023
SENAC
Certificate in Photography
2018
Selected Campaign Recognition
EFFIE AWARDS BRAZIL — 2023
Gold — Long-Term Effectiveness
Avon, “Excellence in Influence”
TIKTOK AD AWARDS BRAZIL — 2023
Finalist — Best Work with a Creator
Neutrogena, “Hydro Boost Brasil”
TIKTOK AD AWARDS BRAZIL — 2022
Winner — Best Creator Partnership
Avon, “#Avonscov: O Hit do TikTok”
CLIO HEALTH — 2022
Silver — Creative Effectiveness
Avon, “Violet Month”
Skills & Languages
STRATEGY & CONTENT
Digital Strategy
Social Media Strategy & Management
Content Creation & Planning
Trend Research & Forecasting
Influencer Marketing
VISUAL & CREATIVE
Photography & Visual Storytelling
Creative Concept Development
Generative AI for Image & Video
TOOLS
Adobe Photoshop — Intermediate
Adobe Illustrator
— Intermediate
Figma — Intermediate
Microsoft Office — Advanced
CapCut
— Advanced
Adobe Premiere
— Advanced
Canva
— Advanced
LANGUAGES
Portuguese — Native
Spanish — Fluent
English — Fluent
French — Beginner
04
Nuestra Sombra
Art Director
ROLE
Conceptualization
Creative Direction
Styling
Production Management
FEATURED
Fucking Young! Magazine
Moritz Feed Doc Festival
YEAR
2024
FULL VIDEO
DESCRIPTION
Nuestra Sombra is a fashion film that draws on Carl Jung's theory of the shadow and his writing on dreams, using the symbolism of red, thread, and the egg to explore metamorphosis, sexuality, and the parts of the self we keep hidden. Created as our postgraduate final project alongside María José Acuña, Laura Arias, and Josep Alafont, the piece took visual direction from photographer Jack Davison and costume designer Eiko Ishioka. My role spanned conceptualization, creative and art direction, styling, and production management — turning the theoretical framework into a coherent visual language and coordinating the team, casting, and shoot that brought it to screen.