INFO
MARIA LUIZA ALVIM
DIGITAL STRATEGIST · CONTENT CREATOR
PHOTOGRAPHY · VIDEO · SOCIAL
Email: marialuizaam01@hotmail.com
Instagram: @malu_alvim
Tiktok: @malu.alvim
Linkedin: Maria Luiza Alvim
Based in Barcelona, Spain
Hi, I’m Maria Luiza — a Brazilian digital strategist and content creator based in Barcelona.
I develop social-first ideas and visual stories across photography, video and digital strategy. My experience spans beauty, fashion, lifestyle and culture, combining trend research, audience insight and hands-on content creation.
I’m drawn to work where strong aesthetics serve a clear idea — helping brands turn their identity into relevant, human communication.
CV
Experience
DOMINGO CREATIVE STUDIO
Digital Strategist
Apr 2024 – Present
WUNDERMAN THOMPSON BRAZIL / VML
Content & Social Media Coordinator — Johnson & Johnson
Oct 2022 – Feb 2024
Content & Social Media Assistant — Avon / C&A
Oct 2021 – Oct 2022
Content & Community Management Intern — Avon
Apr 2020 – Oct 2021
TRAMEIRAS
Photographer
Editorial project exploring feminism, fast fashion, consumer culture, and the fashion industry’s social and environmental impact.
2020
Education
LCI BARCELONA
Postgraduate Degree in Coolhunting & Trend Research
Oct 2024 – Mar 2025
LCI BARCELONA
Postgraduate Degree in Fashion Styling for Advertising & Audiovisual Media
Mar 2024 – Jul 2024
CENTRO UNIVERSITÁRIO BELAS ARTES DE SÃO PAULO
Bachelor’s Degree in Social Communication — Advertising
2019 – 2023
SENAC
Certificate in Photography
2018
Selected Campaign Recognition
EFFIE AWARDS BRAZIL — 2023
Gold — Long-Term Effectiveness
Avon, “Excellence in Influence”
TIKTOK AD AWARDS BRAZIL — 2023
Finalist — Best Work with a Creator
Neutrogena, “Hydro Boost Brasil”
TIKTOK AD AWARDS BRAZIL — 2022
Winner — Best Creator Partnership
Avon, “#Avonscov: O Hit do TikTok”
CLIO HEALTH — 2022
Silver — Creative Effectiveness
Avon, “Violet Month”
Skills & Languages
STRATEGY & CONTENT
Digital Strategy
Social Media Strategy & Management
Content Creation & Planning
Trend Research & Forecasting
Influencer Marketing
VISUAL & CREATIVE
Photography & Visual Storytelling
Creative Concept Development
Generative AI for Image & Video
TOOLS
Adobe Photoshop — Intermediate
Adobe Illustrator
— Intermediate
Figma — Intermediate
Microsoft Office — Advanced
CapCut
— Advanced
Adobe Premiere
— Advanced
Canva
— Advanced
LANGUAGES
Portuguese — Native
Spanish — Fluent
English — Fluent
French — Beginner
09
Rizoma
Social Media Strategy & Management
RESPONSIBILITIES
Digital Strategy
Content Strategy & Creation
Social Media Management
AI-Assisted Image & Video Creation
ACCOUNT MANAGED
IG: @houseofrizoma
YEAR
2025
DESCRIPTION
Rizoma is an Andalusian olive oil brand built around provenance, ritual and sensory storytelling. My role covers its digital strategy and social media presence, translating the brand’s identity into an always-on content system spanning planning, creation, publishing and AI-assisted image and video production.