INFO
MARIA LUIZA ALVIM
DIGITAL STRATEGIST · CONTENT CREATOR
PHOTOGRAPHY · VIDEO · SOCIAL
Email: marialuizaam01@hotmail.com
Instagram: @malu_alvim
Tiktok: @malu.alvim
Linkedin: Maria Luiza Alvim
Based in Barcelona, Spain
Hi, I’m Maria Luiza — a Brazilian digital strategist and content creator based in Barcelona.
I develop social-first ideas and visual stories across photography, video and digital strategy. My experience spans beauty, fashion, lifestyle and culture, combining trend research, audience insight and hands-on content creation.
I’m drawn to work where strong aesthetics serve a clear idea — helping brands turn their identity into relevant, human communication.
CV
Experience
DOMINGO CREATIVE STUDIO
Digital Strategist
Apr 2024 – Present
WUNDERMAN THOMPSON BRAZIL / VML
Content & Social Media Coordinator — Johnson & Johnson
Oct 2022 – Feb 2024
Content & Social Media Assistant — Avon / C&A
Oct 2021 – Oct 2022
Content & Community Management Intern — Avon
Apr 2020 – Oct 2021
TRAMEIRAS
Photographer
Editorial project exploring feminism, fast fashion, consumer culture, and the fashion industry’s social and environmental impact.
2020
Education
LCI BARCELONA
Postgraduate Degree in Coolhunting & Trend Research
Oct 2024 – Mar 2025
LCI BARCELONA
Postgraduate Degree in Fashion Styling for Advertising & Audiovisual Media
Mar 2024 – Jul 2024
CENTRO UNIVERSITÁRIO BELAS ARTES DE SÃO PAULO
Bachelor’s Degree in Social Communication — Advertising
2019 – 2023
SENAC
Certificate in Photography
2018
Selected Campaign Recognition
EFFIE AWARDS BRAZIL — 2023
Gold — Long-Term Effectiveness
Avon, “Excellence in Influence”
TIKTOK AD AWARDS BRAZIL — 2023
Finalist — Best Work with a Creator
Neutrogena, “Hydro Boost Brasil”
TIKTOK AD AWARDS BRAZIL — 2022
Winner — Best Creator Partnership
Avon, “#Avonscov: O Hit do TikTok”
CLIO HEALTH — 2022
Silver — Creative Effectiveness
Avon, “Violet Month”
Skills & Languages
STRATEGY & CONTENT
Digital Strategy
Social Media Strategy & Management
Content Creation & Planning
Trend Research & Forecasting
Influencer Marketing
VISUAL & CREATIVE
Photography & Visual Storytelling
Creative Concept Development
Generative AI for Image & Video
TOOLS
Adobe Photoshop — Intermediate
Adobe Illustrator
— Intermediate
Figma — Intermediate
Microsoft Office — Advanced
CapCut
— Advanced
Adobe Premiere
— Advanced
Canva
— Advanced
LANGUAGES
Portuguese — Native
Spanish — Fluent
English — Fluent
French — Beginner
19
Emotions Travel Show
Social Media Manager
RESPONSABILITIES
Digital Strategy
Content Creation
Social Media Manager
ACCOUNTS MANAGED
@emotions.travelshow
@
YEAR
2025 - 2026
DESCRIPTION
Emotions Travel Show is a boutique luxury travel event that brings together top travel advisors and premium suppliers from around the world to create meaningful, one-to-one connections. Alongside the event experience, I led social media management across its editions — Maestro, the local edition; Emotions, the regional edition; and Where on the Map, the global edition — applying the brand's visual and verbal identity across platforms and building an always-on content strategy that translated the show's values of connection, simplicity, and curated encounters into a consistent digital voice.